The Good Measure · № 02 · November 3, 2026
Three thank-yous before November 28
Measure twice. Cut once.
The first measure
The first chapter
November holds a date I didn't connect until recently. On November 10, 2011, I was let go from a small marketing agency. At the time it felt like an ending. Looking back, it was only the first chapter.
The agency taught me how agencies run behind the curtain, and those lessons shaped how I run my business today. I'm telling the full story on the blog next Tuesday, November 10. Consider this your heads-up.
If you missed my last piece, Ballin' on a Budget covers where to put your marketing dollars when every dollar has a job.
The second measure
Make November your thank-you month
November is the season of thank-yous, and it's one of the best marketing months of the year if you treat gratitude as more than a card in December.
A thank-you to a client, a partner, or a repeat customer costs almost nothing and builds the relationship you want to keep. It's also the most natural moment to ask for a review. Someone who just heard "thank you for trusting me" is ready to say something kind back.
Small Business Saturday lands on November 28. If you want your reviews and your thank-yous working for you by then, start this week.
And yes, I'm taking my own advice. If we've worked together and you have two minutes, I'd be grateful for a Google review.
Cut once
Decide by November 28
Thank three clients by name
One decision for this month: pick three clients or customers and thank them by name before November 28. Write it, send it, done. Add a review link to one of them.
The measuring tape
A thank-you and review ask you can copy
"Hi [Name], I wanted to say thank you for [specific thing]. Working with you this year has meant a lot. If you have two minutes, a quick review would mean the world to a small business like mine: [review link]. Either way, I'm grateful for you."
Swap in something specific. Specific is what makes it land.
Freshly cut
Work in progress this month
I'm building a marketing brain for a partner business right now. Their brand voice, offers, and processes now live in one place their AI can work from, so their content starts from what's true about them instead of a blank page. More to share once the build wraps.
Interested in a similar project? Let's talk.
Book a free consultFor good measure
The Marketing Brain Build
I've packaged a new offer: the Marketing Brain Build. I set up your marketing brain inside your own AI account, with a source-of-truth folder, a trained Claude project, tested marketing skills, scheduled runs, and a recorded handoff.
- Brain Audit: $1,250 fixed
- Marketing Brain Build: $2,500 with one skill, $5,000 with three
- Brain Care: $625 to $1,250 a month
A skill is one repeatable marketing task your AI learns to do your way. Two I run in my own business every week:
- Call-to-content: turns a client call or meeting transcript into a social post, blog outline, or follow-up email.
- Proposal builder: drafts a proposal from your discovery notes, using your real pricing and scope.
Every build also includes a voice skill trained on your best work, so every draft sounds like you.
The first step is a free consult. See the Marketing Brain Build
See you the first Tuesday of December.
Be the good, Janie