Industries and markets

The market you sell into changes the strategy.

The three pillars stay the same. What changes is who has to believe the story: a distributor principal, a grantmaker, a plant engineer, a board finance committee. These are the two markets where I have the deepest pattern recognition.

Manufacturing

Manufacturers selling through distribution

Compressors, blowers, components, equipment. The buying decision runs through distributors, resellers, and OEMs, so the position has to survive every tier it passes through. The work starts with Voice of Customer across each channel, then builds one story the field can carry.

See the manufacturing approach

Nonprofit & Mission-Driven

Nonprofits, social enterprises, and B Corps

Two or three audiences, one small staff, and a budget that answers to a board. The work here trades volume for clarity: a message per stakeholder group, impact written as evidence, and systems the team maintains without a developer.

See the mission-driven approach

Outside these two

SaaS, media, hospitality, and gaming are on the resume too

My background runs through software, media sales, gaming, and industrial manufacturing, so the pattern library is wider than these two pages. If your market is not listed, the audit is the fastest way to find out whether the fit is real.

Strategy

Start where the evidence is

An audit tells you what your market already believes about you before anyone spends a dollar changing it.

Start with an Audit See the Work