The Good Measure
Measure twice. Cut once.
A monthly email for the person who signs off on the marketing budget. I do the measuring. You make the call.
The Good Measure
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For good measure, the first Tuesday of every month.
"Each issue has advice I'd offer you from across the table."
Janie Windmiller · Founder, BTGM
How every issue works
01
The first measure
One number worth knowing this month, explained in plain language.
02
The second measure
What I'm seeing in real work right now.
03
Cut once
One decision to make before the month is out, with a date on it.
04
The measuring tape
One tool or template from my kit, matched to the month.
05
Freshly cut
Work I wrapped up last month, and what it took.
06
For good measure
A little extra. Personality included at no charge.