Work

Currently featuring six engagements. Three of them my own products.

Client work shows the strategy in someone else's market, from agricultural biologicals to hospitality software to a marketing agency's own brand. My own product suite shows the same thinking carried all the way to a shipped platform. I use what I build, and I sell what I know works.

Client engagements

Digital marketing agency

TEDDYco Media

teddycomedia.com

Challenge: A WordPress site written around what the agency does instead of how it serves clients, with its Google Ads, Meta, and brand management work buried.
What I built: A rebuild and migration onto a faster, mobile-optimized platform with fresh branding, SEO metadata, blog and newsletter infrastructure, and admin access for the team.
Outcome: A site matching their line, "Building brands people remember", fully-branded and clear Tone of Voice, reflective of the work and their successes.

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hostly-reviews.com

Hospitality software

Hostly by Vero Dawn and BTGM

Challenge: Owners know reviews drive revenue, but time is a luxury, one many F&B owners don't have. Customers will leave reviews on Yelp, Google, OpenTable, requiring you to have multiple logins and dedicated time to responding.
What I built: Positioning and go-to-market for an owner-controlled review response workflow. We've pulled the reviews into a single platform, one dashboard with all the information you need. Your Tone of Voice is built into the tool, so your platform generates comments sounding like you.
Outcome: Instead of having to dedicate your time-off to customer reviews, we've narrowed it down to roughly ten minutes a day, nothing auto-posted.

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bioagmanagement.com

Agricultural biologicals

Bio Ag Management

Challenge: Deep technical credibility in the field, no clear story for buyers outside the lab.
What I built: Brand positioning, message architecture, and a site organized around grower decisions.
Outcome: One position the sales team, the agronomists, and the site now share.

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Proof of capability

Products I built in-house

Lumière Wedding Planner, Lumière HQ, and RecruitScope run on the same playbook offered to clients: positioning, product strategy, build, and a content engine. Nothing here is theory.

Consumer product, built in-house

Lumière Wedding Planner

lumiere-wedding.com

Challenge: Couples planning weddings across a dozen disconnected spreadsheets and inboxes.
What I built: Full product strategy, design, and development, launched with its own content engine.
Outcome: A live planning platform proving the strategy-to-product path end to end.

Read the case study Visit the Website

lumiere-hq.com

B2B product, built in-house

Lumière HQ

Challenge: Event information fragmented across spreadsheets, inboxes, calendars, and niche tools.
What I built: Brand architecture, product strategy, positioning, editorial strategy, and product naming.
Outcome: A portfolio structure that supports new products without rebuilding the brand.

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bethegoodmarketing-recruitscope.lovable.app

SaaS diagnostic tool, built in-house

RecruitScope

Challenge: Recruiters carry hidden hours lost across sourcing, outreach, and database redeployment with no way to see where.
What I built: Positioning, a scored self-assessment engine, tool-fit recommendations, and a lead path into paid services.
Outcome: A free diagnostic turning a recruiter's own numbers into a case for changing their stack.

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Execution

Your build deserves the same standard.

Sites, content programs, and products built by the same person who set the strategy. Nothing lost in translation between the plan and the launch.

See the Work in Progress Estimate your scope