Bio Ag Management
Agricultural biologicals. Brand positioning and website rebuild, WordPress to Wix.
A research-led company with genuine scientific authority and a website that didn't appropriately represent their knowledge. The rebuild put the results, the research, and the expertise where a global buyer could find them.
- Oct 2025
- Delivered on the client's timeline
- WordPress to Wix
- Platform migration and rebuild
- Ongoing
- Relationship continued after launch
The situation
The existing WordPress site was dated and difficult to maintain, so it rarely got updated. It didn't represent the brand the team had built in the field, and it spoke to a local audience while the customer base was worldwide.
The strategic decision
Move the site onto a platform the team could maintain easily, then organize the whole structure around what buyers evaluate first: proven results, the research behind the products, and the expertise standing behind both.
What was built
- A modern, low-maintenance platform the internal team can update without a developer
- Information architecture ordered around results, research, and expertise
- Positioning and messaging written for a worldwide buyer, not a regional one
- A full content migration and rebuild from WordPress to Wix
Outcome
Delivered on the client's timeline in late October 2025. The client's agency described the work as amazing and the workflow as flawless, and the project became the basis for a continued working relationship.
Proof
The live site, and a client who came back for the next phase of work rather than shopping the next project.
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Strategy
Start where this project started.
Every engagement on this page opened with the same work: an audit of the position, the market, and the decisions already made. That is the fastest way to see what is actually holding growth back.