TEDDYco Media
Digital marketing agency, Quincy, Illinois. Website rebuild and migration, WordPress to Lovable, plus brand and SEO groundwork.
An agency with real depth in Google Ads, Meta, and brand management, on a site not truly representative of what they do well: serve their clients. The rebuild put their client-first philosophy and their specialties where a small business owner could see both.
- WordPress to Lovable
- Platform migration and rebuild
- 5 bios
- Team put on the page
- Ongoing
- Ability to focus more on their clients and trust their site to work for them
The situation
The existing WordPress site was difficult to maintain with too many plugins to keep track of. It talked about what the company does rather than how it serves the businesses it works with. The agency's specialties, like Google Ads management and certification, Meta management and paid social, and online brand management, were hard to find. Their philosophy of how they operate as an extension of a client team was nowhere on the page.
The strategic decision
Rebuild rather than patch, and organize the site around how a small business owner decides. Lead with the partnership, name the three specialties plainly, and put the team on the page, because in a market like west-central Illinois the people are the differentiator. Then hand over the keys so content stops depending on a developer.
What was built
- A full rebuild and content migration from WordPress onto a faster, mobile-first platform
- Fresh branding applied across the site, anchored to their line, "Building brands people remember"
- Information architecture ordered around Google Ads, paid social, and online brand management
- SEO metadata across every page, plus infrastructure for blog and newsletter publishing
- Team bios for Denise, Teresa, Erin, Jaylyn, and Jairyn, with web credited to me
- Administrative access and a walkthrough so the team edits content directly
- A configured kit built for TEDDYco Media with their brand and voice guidelines, as well as content history
Outcome
The site now reads the way the agency actually works: customer first, partnership over vendor, with the specialties visible in the first scroll. The team owns their own updates through direct admin access, and content stays on voice because the spine of their tech stack was configured with their brand kit rather than left generic.
Proof
A launched site the client maintains themselves, and a project resulting in a full handoff with the option of assistance for maintenance and on-going support.
More work
Hospitality software
Hostly by Vero Dawn and BTGM
Instead of having to dedicate your time-off to customer reviews, we've narrowed it down to roughly ten minutes a day, nothing auto-posted.
Consumer product, built in-house
Lumière Wedding Planner
A live planning platform proving the strategy-to-product path end to end.
Agricultural biologicals
Bio Ag Management
One position the sales team, the agronomists, and the site now share.
Execution
See the rest of the work.
The same standard runs through every build: strategy set and executed by the person who wrote it, with nothing lost between the plan and the launch.