Blog
Notes from the work.
Short, specific writing on marketing decisions: what to audit, what to automate, what to say, and what to leave alone.
Monthly brief
The Good Measure
The best of these notes, plus seasonal priorities and one benchmark worth knowing. First Tuesday of each month.
The Good Measure
Measure twice. Cut once.
The Good Measure: one email on the first Tuesday of every month. Two looks at what's happening in marketing, one decision to make, and a little extra for good measure.
Archive
August 14, 2026 · 2 min read
Reputation Management Without Fawning
Good reputation is an operations output, not a review campaign. What Hostly taught me about satisfaction, standards, and keeping your integrity through a complaint.
August 11, 2026 · 2 min read
Channel Disruption Is a Relationship Problem First
When a manufacturing channel shifts, the plan that survives is the one your distributors trust. Communication, transparency, and access matter more than the announcement.
August 7, 2026 · 2 min read
Trade Shows Have Changed, Your Approach Probably Has Not
Expos stopped being awareness events years ago, but most booth plans still read like it. Here is how to weigh attendance, staff the booth, and run leads so the spend defends itself.
August 4, 2026 · 2 min read
Why a GTM Strategy Earns Its Keep
Most launches stall on coordination, not on product. A go-to-market strategy is the one document that gets marketing, sales, service, and channel partners moving in the same direction before launch day.
September 16, 2025 · 2 min read
To Survey or Not to Survey: That is the Question
Surveys answer questions of scale, not questions of why. Choosing the wrong instrument produces data nobody can act on.
July 29, 2025 · 2 min read
The One-Hour Marketing Audit: See What's Working and What's Not
A focused hour reveals most of what a full audit finds. Follow this sequence and you will leave with three decisions, not a report.
June 24, 2025 · 2 min read
Five Messages Every Brand Needs
Brands do not need a hundred taglines. They need five messages, written once, used consistently across every channel and conversation.
May 27, 2025 · 2 min read
Ways Most Small Businesses Waste Money on Marketing, And the Simple Fix
Wasted marketing spend rarely comes from bad tactics. It comes from buying activity before deciding what the activity should prove.
April 22, 2025 · 2 min read
Marketing Tasks You Should Automate This Week
Automation earns its keep on repetitive, low-judgment work. Here are the tasks worth handing to a system, and the ones worth keeping.
March 19, 2025 · 2 min read
Savviness: The Underrated Skill That Builds Better Marketers
Channel expertise ages fast. The ability to enter an unfamiliar industry, learn its language, and translate complexity into action does not.
February 11, 2025 · 2 min read
Google Ads Credit: How to Claim $500 With a Google Business Profile
Google Ads credit is commonly $500 matched on your first $500 of spend within 60 days. You need a verified Google Business Profile and a complete listing to qualify. Here are the requirements and the three places the offer appears.
Strategy
Reading about audits is step one.
The One-Hour Marketing Audit gets you started. A full audit reads your channels, messaging, and pipeline as one system and ends in three decisions.