Marketing audit cost
How much does a marketing audit cost?
With me, a marketing audit costs $1,250 to $2,500. That's 10 to 20 hours at my published rate of $125 an hour, quoted as a fixed scope before any work starts.
What moves the price
The price depends on how many of these four areas your question touches. A positioning-only read sits at the low end. A full review of all four sits at the high end.
Positioning and messaging
What you sell, against which alternative, in whose language.
Channels and campaigns
Where spend and effort go, and what each channel is accountable for.
Customer experience
The path from first touch to signed, including the handoffs where interest goes cold.
Pipeline and reporting
Whether the numbers you review each month answer the questions you're asking.
Every option, side by side
Not every team needs a paid audit. Here's what each option costs and what you get.
- Free consult
$0
What you get
One hour on where your marketing stands and what to do next
Best for
Deciding whether an audit fits
- Marketing audit checklist
Free
What you get
A printable one-hour run-through of the questions
Best for
Teams who want the questions first
- Marketing audit tool
$99
What you get
Six passes, a readiness score, and a branded report you run yourself
Best for
Teams with time to do the work themselves
- Marketing audit
$1,250 to $2,500
What you get
Three prioritized decisions with owners and dates, a position and message set, and a live walkthrough
Best for
Teams who need an outside read and a decision
What you receive
- Three prioritized decisions, each with a recommendation, an owner, and a date
- A written position and message set your team can use immediately
- A channel and customer-experience read, with what to stop and what to start
- A live walkthrough, plus the recording and the document to keep
How long it takes
Week one
Kickoff, access to analytics and existing material, and interviews with the people closest to your customers.
Week two
Analysis across positioning, channels, customer experience, and reporting.
Week three
Live delivery of the findings and the three decisions, then the written document and recording.
When to skip the audit
If you already know the decision and need it carried out, go straight to a strategy engagement or fractional CMO work.
If your budget is under $1,250, start with the $99 audit tool or the free checklist.
Common questions
Is the quote fixed?
Yes. You get a fixed-scope quote before any work begins, and the number quoted is the number invoiced.
Why publish the price?
So you can decide whether an audit fits before you talk to anyone. Every rate behind it is in the Project Scope Estimator.
Do nonprofits pay less?
Yes. Verified nonprofits and mission-driven organizations get a reduced rate, confirmed in a short conversation.
How long does an audit take?
Two to three weeks from kickoff to the live walkthrough.
What do you need from me?
Access to your analytics and existing marketing material, plus time with the people closest to your customers.
Next step
Find out what your audit would cost.
Book a free consult. In one hour, you'll know whether an audit, a partnership, or neither fits, and what it would cost.