Marketing math
The numbers a marketing decision actually rests on.
Calculators for the questions coming up before a budget is approved. Every formula is written out on the page, with a worked example, so you can check the math yourself.
Available now
CAC calculator
Customer acquisition cost, lifetime value, LTV to CAC ratio, and payback period from one set of inputs.
Marketing ROI calculator
ROI, ROAS, cost per lead, cost per customer, and the number of deals a campaign needs to break even.
Marketing ROI, cost per lead, and marketing budget calculators join this set next, sharing the same inputs so one worksheet answers several questions.
Also on the site
Fractional CMO cost calculator
Monthly cost of fractional leadership against an agency retainer and a full-time hire.
Project Scope Estimator
A range for a defined project, built from published hourly rates.
Trade Show Planner
Cost per lead, ROI, and breakeven for a show before you sign the contract.
Digital marketing audit
Six timed passes and a readiness score across the whole funnel.
Next step
Run the number, then decide what it means.
Calculators tell you where you stand. Knowing which lever moves the number is the harder part, and that's the conversation I have with clients every week.